Strategic marketing consultancy Glasgow, Scotland
Marketing that moves your business forward.
Strategic marketing for businesses ready for their next stage of growth.
We help ambitious businesses understand their market, sharpen their brand and take products, ideas and opportunities to market with purpose.
Let’s talkA point of view / 01
Same strategy. Different business.
- Find a strategy.
- Copy the strategy.
- Apply the strategy.
- Hope it works.
But your business isn’t the same as everyone else’s. Your audience isn’t. Your market isn’t. Your goals aren’t.
So why should your marketing be?
Oistre starts with the business, not a template.
Approach / 02
Strategic. Useful.
We don’t hand you a 60-page strategy document and disappear. We work out what actually matters.
Where your audience is. What they need. What they’re choosing instead. Where your brand sits. Which channels are worth your time. What opportunities you’re not seeing. And what your business can realistically execute.
Then we turn that into a marketing strategy you can actually use.
- 01
Understand
Your business, your audience, your market and what’s been tried so far.
- 02
Define
The position worth holding and the goals that matter most.
- 03
Prioritise
The channels and opportunities worth your time — and what to leave.
- 04
Activate
A plan your team can execute, with the activity to match.
- 05
Grow
Measure, learn and refine as the business moves forward.
Services / 03
What we can help with.
Strategic counsel for moments when your business needs clarity, direction and a better question.
-
01
Go-to-market
Enquire about go-to-marketLaunching something new?
We help you understand the market, audience, positioning, messaging, channels and activity needed to take products and features to market.
-
02
Brand strategy
Enquire about brand strategyYour business has evolved. Has your brand?
We clarify positioning, audience, differentiation, messaging and brand direction so your business is understood — and remembered.
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03
Social media strategy
Enquire about social media strategyMore posting isn’t a strategy.
We identify where your audience spends time, what your social channels need to achieve and what content supports the wider business.
The question / 04
Who is this for? And why should they care now?
Every piece of work starts here.
It sounds simple. It rarely is. Answer it honestly and the rest — the positioning, the channels, the content, the spend — has something to answer to.
Work / 05
Clear thinking. Real results.
- A position you can say in one sentence
- And a team that says it the same way.
- Channels chosen on purpose
- Time and budget spent where your audience actually is.
- Numbers you understand
- Reporting tied to growth, not vanity.
- A plan you can carry forward
- Because you know why each piece exists.
“Oistre transformed our social media presence. Our engagement has doubled, and our increase in follower growth has resulted in business growth.”
About / 06
A small consultancy. On purpose.
Oistre is a strategic marketing consultancy in Glasgow, founded and led by Rachel Keenan.
We work with startups, growing businesses and personal brands across B2B, SaaS, lifestyle, e-commerce and the creative industries.
You work directly with the person doing the thinking. When a project needs more hands, we bring in a trusted network of designers, videographers and writers.
- BasedGlasgow, Scotland
- WorkingAcross the UK
- EngagementsProjects, retainers & consultancy
Ready for your next stage of growth? Let’s talk.
Start a conversationLet’s talk / 07
Tell us where your business is going.
A few lines is plenty. We read every enquiry personally and reply within two working days.